What are Instagram NFTs & How Do They Work?


Have you ever heard of the Non-Fungible Token or NFT? Do you know how it is related to the Instagram app? If you want to gain information about this topic, you are at the right place!

Instagram has a massive impact on our lives. Everything that happens in the world of technology will affect Instagram and its users. Now there has been a while since you are hearing (NFT)!

And Instagram users are able to create, display and sell NFTs (or non-fungible tokens) on this platform. But most people don’t understand its importance, they actually don’t know what NFT is and it can positively impact their lives.

In this paper, we want to know what Instagram NFT is and how it works. Can we use it in our business on this popular platform? You will get all your answers if you stay with us till the end of the article.

What are Instagram NFTs

The topics that we will get through them are:

  1. What is a Non-Fungible Token (NFT)?
  2. How does Instagram NFT work?
  3. How to Showcasing NFTs on Instagram?
  4. To conclude

Without any waste of time, let’s start.

What are Instagram NFTs?

Non-fungible tokens (NFTs) are cryptographic properties, specifically on a blockchain, with inimitable identification codes and metadata which discern them from each other.

Non-fungible tokens, known as NFTs, are a kind of evolution of the modest concept of cryptocurrencies. Enabling these digital representations of physical assets, NFTs are another level in the reinvention of this kernel.

NFTs are likewise superb for identity management. For example, consider physical passports that must be produced at every entry and exit point.

After converting these passports into NFTs, each will have its own identifying characteristics, and it is possible to simplify the entry and exit processes. So after knowing all of this information, you are aware that NFTs can also serve an identity management aim within the digital domain.

What are Instagram NFTs

If I want to represent some Non-fungible tokens examples, it digitally represents any asset that contains online-only properties like digital artwork and real estate.

Other samples of the assets that NFTs can demonstrate include in-game elements like avatars, digital and non-digital collectibles, domain names, and game tickets.

As you have read in the news, the Meta Company announced its NFT expansion on Instagram in over 100 countries. But do you know what it means for creators on Instagram?

We will elaborate on this subject in the next part, so let’s dive in.

How does Instagram NFT work for creators?

After knowing Facebook and Instagram users can connect their wallets and share their NFTs, Since May 2022, a number of Instagram users have connected their accounts to a crypto wallet which allows them to showcase their NFTs.

More than a hundred countries globally can share their NFTs on Instagram as a post. These digital collectibles can be minted on Ethereum, Polygon, and Flow.

How to Showcasing NFTs on Instagram?

When you browse your Instagram feed, you can see images of the NFT collection, which will be duly noticed with the official emblem. You can find more NFTs in the search section on Instagram using the #NFT hashtag. Or even for further investigation, follow this hashtag.

What are Instagram NFTs

Instagram will automatically tag the creator/collector of the asset posted Due to its integration with the blockchains.

If you want to post your NFTs on Instagram, you can follow the guidance below and showcase your NFTs on your profile.

To post your NFT on Instagram, first, you should include the following:

  1. The name of the NFT
  2. Its address
  3. A picture of your NFT
  4. and finally, the price of the NFT

If you want, you can have a brief description of the NFTs.

After doing all of these steps, post your NFT as a stock photo, and don’t forget to add the relevant hashtags in the description, so it can be found easily in the explore section.

The most common and most used hashtags are #NFT, #cryptocurrency, #token, #eth, etc. The best way to tell if the feature is available is to check the “Digital Collectible” option.

Users can now connect to third-party wallets (Rainbow, MetaMask, Trust Wallet, Coinbase Wallet, and Dapper Wallet). Instagram now allows video-based digital collectibles to be shown.

What are Instagram NFTs

To get the best result of posting NFT on your Instagram account, it is better to:

  1. Make sure your Instagram account is s public so everyone can see your NFT post.
  2. Be sure to use the correct and related hashtags so others can find your post and see more of your NFTs.
  3. If you are not the creator of the NFT, ensure to tag the creator in the description of the IG post.

This was some general information about Instagram NFTs and the way they work. We have almost reached the final point of our discussion. Let’s conclude.

To conclude

There are key benefits to keep in mind if you want to post your NFTs on your Instagram account. First, it is notable that Instagram has a massive user base, almost over 1 billion users. This gives your NFT the potential to reach a large audience. The NFTs can generate a lot of exposure on this platform.

Moreover, Instagram is a visual platform, which means your NFT can be displayed in an appealing way, increasing interest in your NFT and encouraging others to learn more about it.

With this new feature, Instagram continues to gain the support of creators. To build the metaverse and aim for its goals, the Meta Company will need the support of creators, so it’s not surprising that it’s seeking to broaden its offerings for creators.


Please share your thoughts about the NFTs and this feature of Instagram. Do you think it is beneficial to post NFTs on Instagram? Have a discussion right now.

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