Instagram is a great world where you can be anything you want and find anything you are searching for on it. You can find business and entertaining pages, or you can discover pages that do both simultaneously!
What we mean by that is influencer marketing. This marketing has grown so fast on Instagram and has attracted millions of Instagram users.
Yes, as you already know, Instagram has the most number of influencers among the other social media apps. It is a leading app for those interested in finding and being influencers.
As you know, this is money-making marketing, and the income satisfaction is very high even for the pages with 10K followers.
At first, let us speak about the influencers, then we move on to the most exciting part: their income. Recently, being an influencer has been a favorite and exciting job.
Influencer marketing is one of the top types of social business. Influencing or publishing content on social pages can be a hobby for some and a full-time business for others.
Lots of people want to know more about this luxurious and fussy activity and its salary. Most bloggers and influencers have discovered ways to turn their passion into a profession.
Generally, we have four types of influencers according to their followers:
- Nano-influencers (1K–10K followers)
- Micro-influencers (10K–100K followers)
- Macro-influencers (100K–1M followers)
- Mega-influencers or celebrities (1M+ followers)
Influencers produce content in various fields, like:
- Travel influencer
- Lifestyle influencer,
- Food blogger
- Beauty blogger
- Clothing Influencer, and so on.
Factors of influencing monetization of Instagram
Now let’s see how much they earn and how they do that. Instagram doesn’t have payment options, so the influencers have to choose other ways.
Their salary depends upon four general items:
- The number of their followers
- The type of activities
- Their impression or engagement rate
- The advertising.
For example, Instagram accounts with 500k followers or less than that average 8% engagement.
Most of the money that they earn is from advertising. It is an essential option for this marketing.
And also, the type of advertising is crucial too, for example, if they want to advertise on their stories, or they want to make a post on the main feed.
For the story part, they have two options:
- Introducing it by writing or making a video clip.
- Sponsored content varies in different kinds, so they have lots of choices.
And as we mentioned above, the deal depends upon the influencers’ followers.
To make it clear, influencer followers are making the engagement rate even more important than the number of their followings.
If an influencer account’s impression and engagement are strong, the payment for each sponsoring content that they post is also high.
They also make money from selling goods. Also, the companies send their products for them complimentary.
Typically, influencers rely on sponsored Influencers and make their living through sponsored content.
The income of the influencers
So we understand the influencers’ virtual payment is not constant, but it is foresighted. For example, a Macro-influencers (100K–1M followers) with 500K followers earn $1,000 to $3,000 or $3,000+ per image or post.
So if you were curious about how much does an Influencer with 500k make? You got your answer. This is a considerable number which every one who is interested in this industry can make.
For making and posting videos, a Macro-influencer gets paid $1,000 to $3,000 per video. According to data, if an influencer makes $31 per hour, a beauty specialist will earn double that, with $60 per hour.
| Macro-influencers: | $3,000 or $3,000+ per post |
| Micro-influencers: | $1,000+ per post |
What are the most paid fields of an influencer?
As we mentioned, the influencers’ fields of expertise have a relationship with their payment.
Overall, the most paid influencers work in these fields: animals, business and marketing, beauty, fitness, and sport.
With the Covid-19 pandemic, influencers earned more money. Why? It’s simple because they are always teleworking. However, the pandemic has also had downsides on some of their activities.
Instagrammers spend an average of 24 hours (more or less) per week managing their accounts (posts, creating Stories, chatting with followers, etc.)
So now that you know about the influencers and how much their payment is if you get interested, there are various ways that you can use your Instagram account to make money.
Some of them are:
- Sponsored posts. A brand will offer to pay an influencer to share a sponsored image.
- Affiliate marketing – an Instagrammer can promote an affiliate product in their posts.
- Using your Instagram account to do your own business – if you are a successful Instagrammer, you can promote your own products and sell them on this platform.
If you are interested in who are the most paid Instagrammers, according to reliable websites, these are 3 of them:
- Cristiano Ronaldo: $975,000
- Ariana Grande: $996,000
- Dwayne Jonson: $882,000
There are lots of other influencers all around the world, and their number is increasing every day.
We don’t know the exact number of the influencers, but overall, there are somehow between 3 and 38 million on the social network. If you are interested in being an influencer, there is lots of information on websites or YouTube to improve yourself.
By watching other successful influencers’ pages or daily posts and stories, you will know the ways that are effective for doing your own business.
If you want to be an influencer on Instagram with reasonable payment, you should have a minimum of 5,000 Instagram followers and 308 sponsored content a year to generate $100,000.
The critical way to make money with low followings rate on Instagram is engagement.
If you have a good impression and interaction with your followers, you can increase your engagement rate and boost new active followers.
There are many ways to grow your business. Here are some examples:
- Know your customers.
- Offer excellent customer service.
- Make or introduce qualified products.
- Look for new opportunities.
- Use all the options of social media.
- Attend networking events.
In summary…
Finally, the world is changing every day, and according to that, our lifestyle has to be changed.
The old ways of earning money are not enough or efficient anymore. We have to update ourselves with new ways and methods to be successful in our business and life.
If you have goals for your future career, you have to keep yourself updated and follow the new procedures of making your business more successful and better. In that case, your business can compete with others.
As you can see, other social businesses are growing daily, so the key to survival is moving on and on. If you have any extra thoughts, please share with us in the comment section.
