Instagram vs. Pinterest Business & Branding


A prevalent question pops into our mind when we compare Instagram and Pinterest, and that is which one is better for our growth and business?

For answering this question, we need to know the main elements of these apps properly.

Now, what are these elements? We mention them here:

  1. Audience
  2. Your business Goals
  3. Instagram & Pinterest goal
  4. Content
  5. Usage

Besides the elements mentioned above, we will compare them in other aspects, and after reading the whole article you can decide which one is better for your goals and you can use them smoother.

But before comparing, it is better to know the apps first. So let’s dive in.

What is Pinterest?

Pinterest is a visual exploring app for finding and discovering ideas like recipes, fashion and style inspiration, and even more.

If you are looking for inspiration and don’t know where to go or who to ask, just navigate the app and search for it.

Everyone can find millions of ideas and tips for something they have searched for on Pinterest. You can make organized boards and save your found ideas in there.

Also, you can download them on your phone to keep them. Also, you can create pins if you have ideas to share with others.

Moreover, you can use it as a shop, click on the products you like, and buy them from its website.

Instagram vs. pinterest for business and branding

These are some general usages of Pinterest; if you are not familiar with it or haven’t created an account on it yet, what are you waiting for?

It is a great and handy app for all tastes.

What is Instagram?

Instagram is one of the most influential social networks nowadays.

Like most apps, Instagram allows you to find and follow accounts you’re interested in. you have access to a feed on your homepage which shows recent posts of your followings.

You can like, comment on them, and share the posts with other users on Instagram.

Instagram has many other features like the story, reels, Instashop, Instagram video. You can keep in touch with your audience and friends or family in the direct section.

It has two types of accounts that you can choose based on your activity on this app.

With professional accounts, you can run your business and grow your marketing. Personal accounts are for regular usage, and people are just there to use their advantages or entertain.

Instagram vs. pinterest for business and branding

Which one is better for your business and branding? Instagram or Pinterest?

As mentioned above, we need to consider all the elements that are related to our business. Then we can decide which app is suitable for us and our business and which one is not our cup of tea! Let’s continue.


The most and the first important thing in every app is its target audience. You need to know what kind of users are using this platform and their goal?

If you can find this essential point, you can answer their need and succeed. And if you discover that your goals are far different, you can choose other apps without wasting your time.

Instagram’s users are more varied in type and number. There are 1 billion users of Instagram. For Pinterest, this number is 442 million.

However, we should not consider only this factor for our marketing. Quality and engagement are more important.

Pinterest’s audience is primarily women; 80% of its users are women, while on Instagram, this number is 51% women and 49% men.

Instagram vs. Pinterest

On Instagram, users are more about to follow and find the content based on their interest, but people are looking for new ideas and inspirations on Pinterest.

Pinterest’s audience is between 25 and 34 years. It is not surprising that it is similar to the age of Instagram’s audience. Users are aged between 25 and 34 years old.

Your business goals vs. Instagram & Pinterest goal

This part is entirely related to you. If your goal is sharing ideas and inspirations for other people, Pinterest is for you. But if you are looking to represent your business and brand authentically, you can use Instagram.


You can create your content within Instagram itself and make it unique and interesting using the elements and features like filters that Instagram offers you to help you for this aim.

In contrast, you can’t make the content on Pinterest, and you need to use other apps and software like Canva and Photoshop.


Instagram is a visual sharing platform, and users on this app take pictures and videos and share them with their audiences.

While Pinterest is more like a search engine, you can find any visual inspiration and save or download it on your phone.

Instagram’s users are looking for their favorite brands and products, or their favorite influencers to follow, while Pinterest lovers focus on discovering ideas for themselves based on other users’ content.

Instagram vs. pinterest for business and branding

If you are on Instagram for business objectives, you need to find your brand voice and keep your authenticity to be more successful.


When you are looking for the best platform to help you grow your business, you need to look for these elements and search for the best one based on your aims.

All the apps, despite their similarity, have some differences, examine these differences and find a key that is helpful for you.


Which one do you use the most? Instagram or Pinterest? And which one is better for your industry? Please share your answers in the comment section.

You might also like

Leave A Reply

Your email address will not be published.