What is Social Media Audit & How to Conduct It?
Nowadays, everybody is using social media. From a simple student school to high-level business owners. In fact, there has been an increase in using social platforms for business purposes.
If you are a marketer, business, or brand owner, you need to know how to perform a social media audit.
Don’t get distracted or scared by its name. Conducting a social media audit is so much easier than it is sound. But first, let’s find out what Social Media Audit is?
What is Social Media Audit?
Social media audit is the process of observing your data to achieve more opportunities and grow faster and better on social media. It shows the ways to improve your social presence.
An audit of your accounts on social media helps you understand what’s going on each platform. So a question reaches our minds:
Why is social media audit important?
- It will show being on some platforms bring in new customers, or is it just a waste of time?
- Do you have unrelated accounts on different platforms and don’t know what to do with them? Here comes an audit.
- An audit gives you opportunities to know which one of your platforms is more successful than the others.
How to Conduct a Social Media Audit?
To have a consistent social media audit, you need some ingredients, which we are mentioning in the following section:
All your accounts are on social platforms.
Except for the big platforms like Facebook and Instagram, business owners should check Google, LinkedIn, Twitter, and many others.
If you want to have more significant and different target audiences, you need an account on every popular platform, especially the great ones like Facebook, and Instagram .
The users will easily find certain and consistent profiles on social platforms. So it would be best if you had them for your social media audit.
Gather your information.
Make a record of the platforms, their URL, who has access to it (for instance, your admins), and the number of followers on each of them.
Observe how often each profile is updated, how often your audiences comment on your posts, and your admins how often share a post or respond to the users.
It will show that viewer engagement rises with specific posts, or do they prefer other ones? Collecting audiences’ engagement can be done manually or by social media analyzing services.
Take a look at your profiles and make sure they are complete.
You have to ensure that every input of the profiles is completely filled with correct information.
All the information includes the bios number of posts, followers/ subscribers, and other data. This will make you understand the progress of your accounts.
Check for consistency and division.
Profile pictures, names, and usernames should be the same on all the platforms. Pick a theme based on your logo and make a great harmony with your posts.
They should be similar enough to remind us which brand is posting.
Try to share the same content on your platforms but take advantage of the platforms’ features. For example, you can post longer videos on YouTube and save the shorter ones for Instagram.
There is an important point here. Try to save some special content for each platform to encourage users to follow all your accounts, in the same way, keep the consistency.
Responding to messages and comments should be the same tune to keep the brand’s voice.
Set your future goals.
After doing all these works, you have to look to the future and decide what you want to do and achieve. You have to determine what is important shortly or long-term to have a general overview of your activities.
Set actual goals, such as increasing your followers by a certain percentage or Increasing the sale or number of views. After that, save the results.
Give away the unnecessary accounts and profiles.
Sometimes a profile performs less than it should be. Followers or engagement rate might be below. Also, the platform may not be popular. In this situation, delete the account and focus on your marketing somewhere else.
Identify unofficial accounts.
Try to find the fake accounts that pretend to be your company or brand. This will prevent unlikely situations, and also other users will acknowledge who is authorized.
Have a look at your competitors.
Knowing what your competitors are doing and their plans to have information and not be an outcast in your field is essential.
You can download free templates for making your audit by googling them.
Long story short
This article gave you a general look at social media audits. For conducting your audit, we added some tips that you can follow and, based on them, make your account grow and expand your business and marketing.
Being organized and observing your progress makes your work more efficient.
If you have any inquiries about making an audit, you can ask them in the comment section.