Instagram Highlights & Their Effects on Business Accounts
Instagram Highlights features are Instagram stories that you choose to keep them on your account indefinitely.
When you save a story to a Highlight, it will remain accessible until you decide to delete them, making it an excellent way to keep your most extraordinary popular stories alive.
At first, let’s start our article with these questions:
- Are you wondering why your Instagram page isn’t that interesting?
- Why the average number of people who are following you is not satisfying?
Let me give you a more detailed reason: the appearance of your Instagram account.
The first glance at your account is significant
Nowadays, people get bored immediately; they won’t wait to discover your account if its appearance is not eye-catching and creative. It’s sad, but it’s true.
But do not worry, everything has a solution.
Here, we want to talk about a fantastic feature that helps you make a better look for your page on Instagram, whether you have a business account or a private one.
This feature, if used creatively, make people wonder: “What a creative account you have! Let’s check the posts”.
I think you have guessed what we’re going to talk about. Yes, you’re right: Instagram’s highlights.
What is Instagram story highlight?
If you add a story to your account, it will expire after 24 hours. When you add them to highlights, they will remain forever unless you decide to delete them.
So it’s a helpful way to keep the stories that are most viewed and favorite.
If you have an online business, you can store important information. You better know that if you are selling products, the organization and the classification is essential.
What better way to do this with a highlight feature? It is a kind of showcase for your products.
Make categories for the products and put them in their place; in that case, you did two critical jobs:
- You made an easy way for your followers to find what they want.
- You organized your page and made it looks better.
Understanding the importance of this tool makes your business grow faster in this online marketing competition.
Why are we emphasizing on highlighting the crucial stories?
As we mentioned above, highlights are crucial for many reasons.
Here we categorize them on 3 main topics:
- Stability: we mentioned it before, but it is worth saying again and again. This will help brands and small businesses keep their essential information in a safe and sound place so that the followers can have access to them forever!
- First impression: as we added before, highlights are located in the most central part of your account. Right under bio and before posts.
You have to put the most important and exciting information in this critical place to convince others to follow or check the content. Be creative as well as you can; this is a key to growing your business and brand.
- Easy access: it happens that sometimes, your followers want to find specific information about a product, its price, or its availability; by categorizing the products and putting them in their related file, you give easy access to your followers to find them.
How to make Instagram highlights attractive?
There are lots of ways that you can use it. Just add a little spice! Creativity, and that’s it.
Here are some tips for inspiration:
- You can highlight different products in different files.
- Highlight the information about products, like their price, the size, different colors, etc.….
- Furthermore, it is vital to highlight customer satisfaction and the reviews you received from them. For example, any messages or photos that show customers are using your products.
- Highlight your team and introduce them.
- If you have any events or sales, highlight them too.
- Use beautiful cover pictures for the Instagram highlights. You can even use a theme. There are lots of highlight covers on Google (which we do not suggest). You can even make it yourself and create a specific brand cover.
Of course, there are many other ways to make mesmerizing highlights on Instagram; we just gave some hints. The rest is upon your own. You can get more information about making attractive highlight covers in this article.
Just try to add some extra information besides the things that you already have in the post.
You have to keep in mind that you can add 100 stories to each highlight section.
After that number, the first stories will be erased. If you have activated the archive ability, they’ll be archived.
Instagram gives you the opportunities to make and grow your brand and business in a more accessible way.
With every update, it adds new features and abilities especially Instagram highlights for you, and in our idea, most of them are very useful and necessary.
But don’t forget the elder options, and keep them updated, so you have an up-to-date account and business that people could trust in your work.
If this information was useful, please let us know in the comment section. What do you think about highlighting your stories?