Hashtag or (#) has become one of the leading and critical tools in social media.
No matter what application you are in or which platform you are using, you will face this # symbol, or hash mark, or hash sign, whatever you call, in each of them.
So the critical question is, why is it so important, and why do we have to use it? Hashtags are the best way to categorize keywords research.
With every post you are making, you are adding information with a keyword in it.
Using the Hashtag before that keyword, first, you made a category, and second, you made everyone who searched that specific type finds your post.
But let us explain in a more detailed way: we want to discuss the usage of hashtags and their benefits on Instagram.
Why are we using hashtags on Instagram?
The answer is just two words! Engagement Rate.
A post on Instagram with at least one or two Instagram hashtags averages 12.5% more engagement than other posts without it.
Did you get the point?
So if you are trying hard to make an excellent post with a great caption, and sometimes you are not satisfied with the engagement rate, this time, try using hashtags and compare the result with the premier posts.
How does Hashtag work?
This # handy feature works by categorizing and organizing the posts that users have shared on Instagram.
No matter they are photos, videos, reels, or even stories. In all of them, you can use the Hashtag and categorize your content.
But beforehand, make sure that your Instagram page is public because it just works that way.
How can we use hashtags?
Hashtags are used to discover content on this platform. The right hashtags, followed by most users, can put you in touch with your target audience, even if they haven’t followed or don’t know you before.
Look at this example; consider that you are a Nano-Influencer, and you want to gain more followers and upper your engagement.
You have just taken a photo of yourself in front of the Eiffel Tower, and you are about to post it.
Stop! And add the Eiffel Tower and Paris hashtags to the caption.
#Eiffeltower #Paris #Eiffel
Use these three hashtags, or more if you want, to organize your posts in a related category. You can use around 30 hashtags in your posts, but the number in the story decreases to 10.
These are 10 top hashtags in 2022:
- #photo
- #love
- #picoftheday
- #selfie #photooftheday
- #instadaily
- #photography
- #follow
- #tbt
- #instagood
These are 10 top hashtags of all time:
- #love
- #fashion
- #art
- #photography
- #happy
- #cute
- #Makeup
- #travel
- #repost
What is a brand hashtag?
We recommend you use more related hashtags on your posts and stories, so your content can reach more engagement rates.
Also, if you want to have your brand, create a unique hashtag and encourage your customers to use it when they want to make a post or a story of your production.
This action is called the branded Hashtag. This one is unique, and it is just for your brand, and it represents your brand’s personality under your posts or your followers’.
You can follow these hashtags to see if your followers have shared something related to you, or you can find out what their opinion is about your brand.
Don’t forget to add this Hashtag in your bio section on the profile too.
An important point:
Even though we mentioned you could add 30 hashtags under each of your posts, if you want to write 30 of them, it is better to add them in your comment.
Writing 30, more or near that number, hashtags in the caption may show it disordered and a little messy.
Posting them in the first comment is an excellent way. Without any mess in the caption, your post can reach the target audience and be organized.
Three main points that you have to pay attention to:
- Use the hashtags as much as possible. The more, the merrier.
- If you want to use 30 hashtags, just post them in the first comment.
- Use relevant and top hashtags for each category.
Conclusion
Now you are entirely familiar with hashtags and their benefits.
If your aim is achieving more interested followers and expanding your business or making your brand more popular, this tiny and handy feature, Hashtag, will help you in your way. So do NOT undertake it.
How do we use hashtags in the posts?
If you have any brand hashtags, share them in the comment section to check them out.
